Jovoy is finally in the UK! Well, they’ve always been in luxury stores like Harrods, what I mean is, they finally have a stand-alone store in the UK which officially opened its doors last week in Mayfair, Conduit Street to be exact. And I was there to say hello and treat my senses to some damn fine fragrances.
Jovoy is a Parisian perfume house founded way back in 1923, the brand lost its way and was resurrected back in 2010 by adventurous Frenchman, Francois Benin. And it’s a good thing he did because where would we be without Jovoy’s exotic and rare fragrances?
Apart from its own brand, Jovoy also stocks some of the finest and rarest fragrance from all over the world that can’t be found over the counter anywhere else.
The new shop in Mayfair offers 40 different brands including Frapin, Olfactive Studio and Parfum d’Empire and 400 products as well as Jovoys’ own exquisite selections. The store also has special features like a display room for exceptional bottles and rare scents, as well as a perfume bar so you can mix your own fragrance and have the opportunity to refill or try something new on every visit.
Let’s take a tour …
Jovoy is located at 21 Conduit Street, Mayfair.