Burberry customers can order bespoke pieces straight from today’s autumn/winter 2013-14 show. Any of the bags and outerwear featured on this season’s catwalk will be available to order online as soon as the show is finished.
There is also an option to have your name engraved into the metal coat tag or on the bag plate. Each piece will also feature in-built technology: passing your smart phone over the item will unlock video footage “retracing its journey” from design sketches to pattern cutting.
The technology will also work inside the new Burberry Regent Street store, triggering the huge mirrors which will turn to screens and display your personalised product video if you stand in front of them.
The service will run for two weeks from today, and at no additional cost. Today’s Burberry show takes place at Kensington Gore at 4pm.