Maybe it’s the non-elegant displays at my local store (the beauty shelves are usually a hot mess) but I haven’t given Primark Beauty the time of day. That is until I attended their AW16 Press show. The event covered beauty, fashion, and home but it was beauty that made me sit up and take notice.
An extensive range, lavishly designed and by all accounts very functional, the question that kept popping up in my mind was ‘where has this been in my local?’
Either way, I’m paying attention now and there were a few beauty products I took an instant liking to, and the good news is some are already in stores but starting this August, Primark will have a great treat for beauty fans at ding ding ding … affordable prices.
Let’s start with my favourites:
Primark Beauty A/W 16 Gallery