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Limited edition TAG Heuer Indy 500 Centennial chronograph

To celebrate its 150th birthday and the 100th anniversary of being associated with the Indy 500, Swiss watchmaker TAG Heuer is killing two birds with one stone by coming up with the TAG Heuer Limited Edition Indy 500 Centennial Chronograph.

The luxury chronograph which will also act as the official watch of this year’s Indy 500, boasts a grey stylized dial patterned after the famed “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock.

The watch’s 44 mm dial draws inspiration from a racecar’s dashboard, and features a small second at 3 o’clock, a chronograph minutes counter with double hands at 9 o’clock and a 1/10th of second counter at 6 o’clock


Available with either black rubber strap or polished steel bracelet, only a hundred pieces are available and each priced at about $1,650.

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