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Daily Archives: December 10, 2012

Beyonce Bags $50million in Pepsi deal

Beyonce Knowles has become the new face of Pepsi in a reported $50 million  deal. The singer will front Pepsi’s Live for Now campaign as well as appear on a limited edition run of Pepsi cans.  She’s been involved with the soft drinks giant since 2012 but this current deal is the biggest yet. Beyonce said: “Pepsi embraces creativity and understands that …

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Fashion Collaboration: Karl Lagerfeld & Melissa

Fashion super designer Karl Lagerfeld seems to have developed a taste for fashion collaborations. After successful partnerships with for H&M, Net-A-Porter, and Macy’s in America, it appears Chanel’s creative director can’t get enough.His latest collaboration is with footwear brand Melissa. Lagerfeld has signed up to create capsule collections for the label over the next four seasons. The first range – …

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