I’m Elsie, the writer, editor, and all-round wordsmith of this blog.
I’m a lifestyle journalist and copywriter, and have been writing about beauty and lifestyle for 10+ years.
A skincare product that does what it says and a good Italian red wine hits the spot with me every time – although I’ve been known to do a happy dance, every time I come across a smooth, pigmented, eyeshadow that actually stays on.
I started this blog back in 2010, straight out of Uni while working as an online politics reporter (I have a Bachelor’s degree in politics) and needed a platform to indulge my love of all things beauty and skincare.
I eventually moved into writing for lifestyle publications including Yahoo UK Lifestyle, Bright, Vandoak Magazine, Bright Shiny News, to mention a few. Currently, I work as a copywriter with agencies and on a freelance basis with some of the biggest brands in the UK, and of course on this blog.
I like to think the blog has grown over time in terms of content and has moved from being all about beauty and skincare product reviews to being more rounded and reader focused by offering content, tips and downloads that readers can use to better their lives.