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New ABSOLUT Mode Edition

ABSOLUT is known for its collaborations with musicians, fashion designers and artists; the latest instalment is a collaboration with English fashion designer Gareth Pugh to launch ABSOLUT MODE EDITION.

The ABSOLUT MODE EDITION bottle is inspired by Pugh’s signature silhouette; the bottle features 12 facets and is wrapped in a band with lush midnight blue silk cloth with text embroidery.

The campaign was shot by Sharif Hamza and features American supermodel Shannan Click; ABSOLUT MODE EDITION hits shops in November, check out the campaign video…


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