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e.l.f. cosmetics UK

Beauty Addict: Rediscovering E.L.F Cosmetics

First of all, kudos to Superdrug for giving E.L.F Cosmetics a home in the UK. Yes friends, E.L.F is finally here. I know it has always been available on their UK website but there’s a different kind of feeling when you can touch and feel a product before buying.

I know of the brand but haven’t had the pleasure of trying any of the products so I was super excited about this announcement. And even more grateful to attend the official launch in central London. Which in hindsight, was a really good shout by E.LF because it almost felt like a re-introduction to the brand. It was also the perfect opportunity to test the products, play around with it and choose which ones suited best in a fun and supportive environment


As you all know, E.LF Cosmetics short for Eyes. Lips and Face has been around since 2014 and has a massive fan base both in the UK and US; and like the name suggests, it has everything you need for your eyes, lips and face.

And more importantly, its 124 products across, lips, eyes, face and tools range will be available in 250 Superdrug stores across the UK from June 1.

Also, the pricing is very affordable, starting from £3 so no need to wait for your favourite beauty products from the brand to arrive via post, just pop into your local Superdrug to get what you need.

Here are a few of what you can expect to find in store …

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