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Diet Coke celebrated its 30th birthday last night with a star studded bash in London.
The night not only unveiled the new Diet Coke hunk (Andrew Cooper), watch out for him in upcoming campaigns, it also saw the unveiling of the latest limited edition range of ‘Diet Coke City Collection’ bottles designed by quirky designer and stylist Patricia Field.
Celebrities including Pixie and Peaches Geldof, Pearl Lowe and Danny Goffey, Sophie Ellis-Bextor, Laura Whitmore, Zoe Hardman, Jamelia, Ben Grimes, Jade Parfitt and the Made In Chelsea cast were treated to a journey across Diet Coke’s 30 years, through the exciting campaigns and collaborations that have helped the brand become a cultural icon.
Host, Hilary Alexander also officially opened a specially curated three decades themed exhibition, which allowed guests to view some of the most exciting moments from the brand celeb-led campaigns.
