Net-a-Porter has announced the launch of a beauty section under women’s wear from the 20th of March.
The online fashion power house will be adding a highly curated selection of makeup, hair, fragrance, nail polish and skin care products from brands such as Chantecaille, Natura Bissé, Aesop, Le Metier de Beaute, 3 LAB, Beauty Works West, Philip B, Joya, Ilia, Sarah Chapman and James Read.
The retailer also plans to add additional brands every week, as part of a phased launch. Net-a-Porter’s managing director, Alison Loehnis described the launch as a natural evolution.
Speaking to WWD, she said:
“We consider it a unique differentiator to be able to merchandise beauty and fashion together and educate our visitors not only on which bag or shoe to buy to get the look, but the nail polish and lipstick as well.
The impulse to shop from the page applies to beauty as it does to fashion and now our customers can do both at one destination.”