New Vera Wang perfume, ‘Be Jewelled’ is set to launch later this month. ‘Be Jewelled’ comes in a glamorous glass bottle cut to look like a precious gem and the packaging features imagery inspired by the designer’s jewellery.
The scent created by Yann Vasnier opens with pomegranate, red currant, and champagne notes. At its heart is a composition of passion fruit extract with pink honeysuckle and peony. The dry down is musky, with added pink sugar crystals and rich Australian sandalwood.
Speaking to WWD, the designer said: “Jewels are my middle name. I have been so obsessed with jewellery forever – on the runway and for myself. And I love the idea of ‘Be Jewelled’; it brings that romantic notion of getting ready. Brides bejewel themselves; Indian women are bedecked with their saris, royalty has tiaras. There’s something about jewellery that represents a ritual where you will become dazzling.”
Be Jewelled will be launching exclusively in the US at Kohl’s, in three different eau de parfum sprays: 30 ml ($45.00), 50 ml ($52.00) and 75 ml $68.00.