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One Direction Launches Fragrance for Female Fans.

One Direction introduce ‘Our Moment’:

one-direction-scent rs

One Direction unveiled its debut women’s fragrance in London at the top of The Gherkin – one the city’s most famous buildings last Thursday.

Called ‘Our Moment’, the scent is named after “Moments,” a song that appeared on the group’s first album, “Up All Night.”

The scent has been over a year in the making, and was in collaboration with fragrance company Firmenich. The juice has fruity top notes of pink grapefruit, wild berries and red currants. At its heart are floral notes of jasmine, freesia and frangipani, and the base is formed from creamy musk, sheer woods and white patchouli.

The outer packaging is a pale pink and features the faces of band. The bottle is a faceted glass sphere that looks like a cut jewel, topped with a silver crown that houses a pink mesh flower.

One Direction members, Louis Tomlinson, Niall Horan, Liam Payne, Zayn Malik and Harry Styles, are midway through their “Take Me Home” tour, and are just about to begin the U.S. leg of the tour.

“It’s not too strong and it’s quite sweet and subtle, rather than it being a bit more in your face,” Payne told WWD of the scent. “Too strong is not what any of us are into.” Given that there were five opinions involved in the creation of Our Journey, the band insists it was a dispute-free project.

“We kind of just agreed on it,” said Tomlinson. “We’re all, like, into the same sort of thing. It was actually easy in that respect. The people we were working with were a great help. They were, like, making really good stuff, and we were, like, ‘That’s great!’ They gave us what we wanted.”

The One Direction fragrance is available in three eau de parfum sprays; A 30-ml. bottle which will be available only in the U.K. for £21 pounds, a 50-ml. £29 pounds and a 100-ml. for £39 pounds.


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