Topman unveils first Premier Fragrance – Distil

November has always been a special month and here’s another reason to love it. The release of Topman’s first fine fragrance – Distil on  November 5th certainly makes the gloom of the month bearable.

Distil was created by industry ‘nose’ Azzi Glasser who took his inspiration from the energy, coolness and passion within a man. He has created a premium fragrance for the mens’ market that would sit comfortably but would also stand-out from other competing premium fragrances.

Distil mixes ‘A’ grade ingredients, layering them together to make ‘Accords’ carefully positioned throughout the formula. The vibrant top Accord opens with a burst of juniper, petitgrain, blood orange and ginger stem which adds energy to the cool Heart Accord.
This Accord made up of sea molecules and modern ozone wood molecules adds depth straight into the passionate Base Accord of the finest whitewoods, olibanum, cashmeran and earthy musks.
As eye catching as its fashion range, Topman’s Distil has a striking packaging in vivid aqua, black and white which opens in two equal parts to reveal two equal cubes – one of glass containing the fragrance and one of rubber as the lid.
Uniquely, the glass cube of fragrance sits at the top with the atomiser facing downwards into the rubber lid making the bottle effectively upside down.

Distil will be available to purchase in two sizes across twenty Topman stores and online from the 5th of November but in the meantime, here’s the trailer to wet your appetite.

The trailer which is part of a national cinema campaign to run for three weeks was described by director Alex Turvey as “masculine yet elegant, energetic yet poised, and will tap into an epic look that speaks with authority of Topman’s fashion heritage.”

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About Elsie Boat

Hi, I’m Elsie, the writer, editor, and all-round wordsmith of this blog. I’m a lifestyle journalist and copywriter, and have been writing about beauty and lifestyle for 10+ years.

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