The London Fashion Week experience will be enhanced thanks to a Google and Topshop collaboration.
The high street chain has created a state-of-the-art camera, named Model Cam, to be worn on selected models during the show, so that viewers can see and feel what models experience when they hit the catwalk. The footage will be projected into the show space and also across all digital platforms.
A Road To The Runway digital diary will offer further insight into a model’s world. In addition, Topshop’s YouTube channel and Google+ page will livestream the show in its entirety while a Google Be The Create video chat will allow access behind the scenes inside Topshop’s headquarters – where the design team will answer questions ahead of the London Fashion Week show.