Primo just raised the bar

‘Overtime’ makes after work drinking chic again.

Primo Overtime launch crowd and band shot rs

The concept of going to work for a pay cheque and that of after work drinks and happy hour goes hand in hand and has done for centuries. How else will we cope with the tedious and sometimes dreariness of work or get to know our colleagues or meet new people? The thought that after the work day has ended, we’ll be able to have a few drinks with friends and unwind is essentially the glue that holds Britain’s work culture together with a new spot opening every month.

Primo Bar just introduced ‘Overtime’ a new happy hour with a difference for all who enjoy a few drinks and food after work. Situated in the five star surrounds of the Westminster Plaza hotel, Primo Bars’ ‘overtime’ offer longer happy hour(s) with to- die- for- cocktails, scrumptious nibbles and meals, live music and themed nights.

Far removed from usual after work hangouts of wooden benches and karaoke machines in the city, Primo bar is trendy and boasts stunning views of Big Ben and the Thames. Inside, the red and black décor is tasteful and works really well with the black leather swivel chairs and red & black lamps as well as the Japanese inspired waitress uniforms, it all looks very together and beautifully coordinated.

Considering its trendy location – Primo counts among its neighbours the London Eye, Houses of Parliament, the National Theatre and the Royal Festival Hall; Primo is very laid back with a chilled atmosphere and a laid back crowd.

There’s no strict dress code, it’s all about what you feel comfortable in, I saw a few hotel guests in there with shorts and trainers although I wouldn’t recommend it.

Also, the food and drinks served at Primo Bar is top notch but very affordable considering its five star surroundings. Drink prices start from £6.50 and food starts from £5.50. While cocktails are the popular tipple of the Primo crowd; beer, champagne, martini and wine drinkers should fear not as there’s something for everyone. The food ranges from soup and sandwiches to burgers, sushi and everything in between; and if you are prepared to wait, you might be able to order off menu. Visitors on a Monday get 2-4-1 on all cocktails.

While all of the above are great, what sets Primo Bar apart from other after work bars is the live music, Djs and themed nights. A typical night starts with a Dj from 5pm, and then live music takes over from 8pm till midnight. Live music consists of Jazz bands from around the capital and beyond on Tuesdays and every other night, Brazilian nights on Wednesdays, Cabaret on Thursdays and tribute bands sprinkled in.

Primo also hosts Ladies night, an exclusive girly night out with live Dj and entertainment, great cocktail selection for just £4, free mini spa treatments, talks, fashion and beauty, among other things. Ladies night is the first Thursday of every month, from 6 till 9 pm, and then the gents are let back in.

If you want stylish surroundings and a friendly crowd you and your friends can fit in with or just want to try someplace new, Primo Bar is just the place to relax after work.

Launch night gave a little taster of what to expect with ‘Overtime’ at Primo Bar. The night was a 20s & 30s themed night with complimentary cocktails made using the freshest ingredients, canapés and delicious bar food and entertainment by Benoit Viellefon Orchestra, a hit on London’s cabaret and vintage speak-easy scene.


Selection of canapés.
Selection of canapés.


Primo Bar, 1st floor, Park Plaza Westminster Bridge Hotel, SE1 7UT (Nearest tube and train stations: Waterloo and Westminster).

Visit for monthly music and events schedule.

About Elsie Boat

Hi, I’m Elsie, the writer, editor, and all-round wordsmith of this blog. I’m a lifestyle journalist and copywriter, and have been writing about beauty and lifestyle for 10+ years.

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