The Inkey List launched back in 2018, which I know sounds like a long time in beauty years but it’s only just gotten on my radar hence my fresh excitement.
The Inkey List is actually a beauty industry term referring to the ingredients listed on a beauty product and the brand is the brainchild of Colette Newberry and Mark Curry, both experts in the beauty industry with years of experience in beauty buying and product development respectively.
I got my hands on some Inkey List products last week and I liked it straight away, for two reasons. It reminded me of The Ordinary which I like very much for its affordability and simplicity; and two, it’s a targeted or ingredient based collection which is my favourite kind of skincare.
It’s targeted because each product primarily solves a particular skin issue. For example, if I wake up with dry patches on my face because I slept with the heating it, all I have to do is pick a product from the range that boosts hydration and boom, problem fixed. Now, that’s my kind of skincare.
I also love the packaging, which I think epitomises what The Inkey List is all about. It’s simple and it tells you exactly what the product does on the box and instructions on how to use it. It’s clear, it’s simple with no fuss explanation of what a skincare ingredient does for your skin so you can pick and choose to form a unique routine.
The Inkey List range contains ingredients-driven hero products including some of my favourites like, hyaluronic acid, retinol, vitamin C, and others I’m not so versed in like Bakuchiol.
As an eternal student, I’m always ecstatic when I encounter new ingredients so the Inkey List and I are going to get on very well. In my view, The Inkey List educates and offers high quality hero skincare ingredients at affordable price points. It’s an industry disrupter and my kind of brand.
The entire range costs between £5 and £15, and is available at Boots, Feelunique and Lookfantastic, among others.
Have you tried The Inkey List? I’d love to hear your thoughts; and don’t forget to follow me on Instagram to get the latest launches and skincare tips. You can also download my FREE Weekly Skincare Routine Planner to help you achieve beautiful, clear skin in 2019.