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Gucci children wear will be launched on 20 November with an ad campaign fronted by Jennifer Lopez and her adorable twins Max and Emme.
Shot in Malibu Beach by fashion snappers Mert and Marcus, the new ad campaign hits billboards, magazines, newspapers and websites soon.
The Gucci children’s wear collection features apparel, shoes and accessories for kiddies aged 0 to 8; the launch will be in Gucci flagship stores in Milan, London, New York, Los Angeles, Hong Kong and Tokyo with children’s parties.
The line will also be available in select department and specialty stores. The launch also coincides with international Children’s Day so Gucci has announced a new donation to UNICEF’s Schools for Africa initiative.
