Devoid of brand names, beautiful bottles, celebrity endorsements, and ad messaging telling you what to like; do you know your favourite scent?
What if you prefer warm, musky fragrances this time of year instead of the light and flowery scents you’re told you like because it’s spring? Well, fragrance platform Fiole is here to change all that. To help you cut through all the noise and find you the scents you truly prefer.
Described by RED Magazine as a “disruptive customer-lead method that challenges the conventions of the fragrance world” and “changing the way we shop for fragrance”; a new collaboration with Fortnum and Mason plans to bring this new way of shopping for fragrance to as many people as possible.
The Future of Fragrance collaborative pop-up has transformed Fortnum & Mason’s ‘Scent Room’ with a cutting-edge Fiole installation so customers can decipher their true tastes and uncover the fragrances they like.
Fiole burst onto the scene in 2020, and is a specialist perfumery for the digital age. The inventory is made up of a collection of independent, often family-run and always exquisitely crafted fragrance houses.
Combined with technology that gleans the customer’s tastes and scent preferences to help them find their perfect fragrance.
The Future of Fragrance pop-up combines the digital offerings of Fiole and the extravagance of Fortnum and Mason as one of the chief taste-makers in fine fragrance. So expect a glass of champagne when you enter the perfumery located on the second floor and for a consultant to take you through the Fiole Finder which will learn about your tastes and preferences and give you 6 recommendations to create your own custom Fiole Box to take away.
The bet is, you’ll find your perfect scent among the 6 recommended so you can purchase a full-size bottle in future. The pop up is a new way for fragrance lovers to experience how luxurious fragrance houses have long operated and more importantly to help them make a shift from mass produced fragrances to finding their perfect match scent wise.
The Fiole X Fortnum and Mason Future of Fragrance is open till May. Find out more and book your spot here.