January as usual has been long and super cold. At least we have the end of dry January to look forward; I for one can’t wait to enjoy a glass of wine in front of a warming winter fire.
Here’s a roundup of what’s been happening this month …
Founder of cult beauty brand, Deciem, dies.
Starting with the worst and saddest news – Brandon Truaxe, founder of cult beauty brand, Deciem, died aged 40. It’s still unclear what happened which has led to a lot of speculation on the internet. It’s a sad situation for a man who has left his mark on the beauty industry. R.I.P Brandon.
Benefit co-founder, Jean Ann Ford passes away aged 71.
There’s more sad news for the beauty industry; Benefit co-founder, Jean Ann Ford has also passed away aged 71. Ford died from cancer, according to a spokeswoman. Jean and her sister Jane founded Benefit Cosmetics, the whimsical brand behind products like They’re Real Lengthening Mascara and Watt’s Up highlighter, in 1976. The pair sold a controlling stake in the brand to LVMH in 1999, and later sold the rest of their shares and exited the brand in 2012.
Avon shamed and forced to pull its anti-cellulite advert.
… in other news, cosmetics giant Avon were shamed and forced to pull its anti-cellulite advert after being accused of ‘constant manipulation’
Avon has been swift to apologise after it was called out by The Good Place actress Jameela Jamil for ‘body-shaming’ women in an advert for its Naked Proof anti-cellulite cream.
This is one instance where we see the positive impact of social media in giving the audience a voice. It’s not the first time a brand has been called out for its advertising claims and long may it continue.
Pinterest now tailors beauty searches by skin tone.
Also, good news for Pinterest users, the platform now tailors beauty searches by skin tone.
We can now have a more tailored experience by exploring the platform by skin tone.
The concept has been trialled for make-up, but will soon span across hair ideas. According to Pinterest, nearly 60% of the top 100 searches involved a skin-related term, such as ‘dark skin’, ‘pale skin’ and ‘olive skin’.
so now, searches for inspiration such as ‘beauty topes’, ‘eyeshadow’ and ‘glossy make-up’ will show personalised videos and pins.
It’s great to see that the more we use the service, the more personalised our home feed and recommendations will be.
Amazon Launches Own Make-Up Range, ‘Find’
In a totally unsurprising news, Amazon announced the launch of its first makeup collection called Find. A move I see as the natural progression from their beauty advent calendar. The online retailer is dipping its toe into the world of cosmetics with a range of eye, face, lip and nail products which are available to buy now.
The majority of the collection comes in bundles with multiple products combined such as the eyeshadow trio, chubby lip crayon duo and the contour and highlighting set, with only an eyeshadow palette and quad available to buy individually. Prices start at just £7.89 for a lipstick and lip liner duo and goes up to £12.59
Hit millennial brand Milk Makeup opened debut London pop-up.
While I’m still deciding on what my thoughts are on Cult US make-up and skin care brand Milk Makeup, they made a quick stop in Covent Garden with a two day pop up. Judging by the queues and social media coverage, it’s fair to say Milk-mania is taking over London.
The brand stocks products for the face, lips, eyes and accessories, as well as skin care products for face and body, including its new collection of face masks designed to tackle specific skin concerns.
Soho’s iconic Roundhouse Reopens as Soho Residence.
After a £1m restoration, Soho’s iconic Roundhouse has reopened as
Soho Residence, a premier bar, club and lounge space in London’s West End.
With a capacity of 350 and spread across three floors at 83-85 Wardour Street, it’s an exciting new venue in Soho.
The ritzy ground floor Botanical Bar boasts a hint of art deco style with enormous windows allowing light to flood in, a fresh botanical feel, hanging plants and banquette seating, plus plump cushions and a plush Soho vibe.
The basement Festival Club is a place to be mischievous with high-end lighting, big screen imaging and a selection of craft beers and cocktails.
Lastly, the first floor Gin Parlour has high ceilings and tall windows which direct your gaze down to the bustling streets of Soho below.
The venue opens until 3am Monday to Saturday, and 12:30am on Sundays.
And finally London Fashion Week Men’s rolled into town …
Now in its 13th season, London Fashion Week Men’s 2019 showcased the best of British design, with over 40 designers showcasing their latest collections over three days. (January 5-7)
Recent reports show that men in the UK are spending an increasing amount on fashion, £15.9bn in 2018 to be exact making London fashion week more exciting than its New York, Milan and Paris counterparts.
And I’m sure the appointment of David Beckham as ambassadorial president of the British Fashion Council (BFC) this year doesn’t hurt either.
This year’s London Fashion Week Men’s was a celebration of discovery and the creative diversity that has made London an international hub for menswear.
Emerging trends included; casual suiting which is the reinvention of the tuxedo with unconventional fabrics like linens, tech-y polyester and padded cotton.