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Bond is back!
James Bond fans will be happy to know that the hugely popular James Bond Fragrance franchise is back with the third instalment, Quantum which is launching exclusively at Harrods this month.
Quantum has two accords, opens with juniper berries, reminiscent of Bond’s trademark tipple; the martini, and energizing bergamot. Sandalwood completes the trio in the “Raw Masculinity” accord. The scent of leather, inspired by Bond’s affinity for fast cars, and violet leaf make up the “Composure” accord, which aims to channel the hero’s mental focus.
The bottle and packaging, draws on Bond’s love of expensive automobiles with a metallic mesh texture on the gunmetal grey glass flacon. The red brushed metal closure on the twist cap adds a hint of espionage-appropriate danger. The outer packaging is a high-shine dark silver, with a studded texture and “Quantum” on red.
Mary Carmen Gasco-Buisson, associate marketing director, James Bond Fragrances at Procter & Gamble, told WWD. “Given that it is such a high-interest aspect of Bond for our [fans], we decided to translate that into a fragrance. Our third fragrance retains the masculinity that is so important for James Bond, but it brings in a few unique aspects. We have brought in Juniper berries, which you may be familiar with as they are one of the key ingredients in gin. They bring a lovely decoration to this new fragrance. We also married that with leather accord. That combination creates a fragrance that is much spicier and much more adrenaline-fuelling than what we have in the rest of the lineup.”
Quantum will come in 125 ml, 50ml and 30ml with a price tag $40 and $65. Ancillary products include an aftershave for $29.95; a shower gel for $15.95; a deodorant spray and a deodorant stick for $18.95 each, and an aerosol deodorant spray for $15.95.
