Just before Christmas, Alpha H unveiled its latest offering, the Alpha H Vitamin B Serum which offers cell protective properties and regenerates the skin’s ability to produce new collagen and hyaluronic acid from within.
The new Vitamin B Serum contains Niacinamide (Vitamin B3) which strengthens cellular structure to help firm and restore elasticity. It also boosts the skin’s immunity and barrier function, reduces redness and stimulates collagen synthesis. It is also clinically proven to inhibit melanin from reaching the surface of the skin, to help suppress the formation of age spots.
The new Serum also contains Copper Peptides which combine Copper with amino acids, creating a kind of ‘daily protein powder’ to energise and invigorate the complexion.
These peptides rejuvenate the cells in ageing skin whilst also stimulating new collagen and elastin production. Copper neutralises free radicals to inhibit wrinkle formation, whilst also boosting the production of Hyaluronic Acid – giving the whole complexion a more luminous, supple and plumper appearance.
And then there is ‘super-food, super-moisturiser’ Chia Seed, which is rich in omega-3 and 6 essential fatty acids as well as antioxidants called Tocopherols. This lipid-rich extract has the highest concentration of antioxidants of any oil and has been clinically proven to significantly increase skin hydration and reduce trans epidermal moisture loss.
Chia is also rich in water-soluble fibre meaning it can draw moisture from deeper tissues or the skin’s surface to create a super hydrating, anti-inflammatory effect. Extracted from Rice Bran Oil, Ferulic Acid is one of nature’s most powerful antioxidants. It protects cells from UV damage and has also been shown to be a potent antioxidant extender, meaning it can in some instances double the photo-protective effect of the accompanying ingredients within a formulation.
Ferulic Acid is also an important component in preventing hyperpigmentation and uneven skin tone. A daily staple, the Vitamin B Serum is your moisturiser’s new BFF – delivering instant, weightless hydration whilst also building the skin’s internal moisture reservoir for cumulative effects. Its potent antioxidant properties inhibit environmental ageing.
Okay, enough of the science talk. All this means is that the new Alpha H Vitamin B Serum has taken the most effective natural ingredients to fight ageing caused by elements in the environment, to make sure our skin is moisturised and increase the skin’s hydration and make the skin produce collagen which helps fight ageing from within.
Now, all you have to do is apply 2-3 drops each morning to a cleansed face, neck and décolletage, avoiding the delicate lip and eye areas. Then follow with a preferred daily moisturiser. The new Alpha H Vitamin B Serum works on all skin types including those that are sun damaged, dehydrated and prematurely aged.
The more I learn about Alpha-H, the more I like the brand. All products are natural and super effective. Ever since I used Alpha-H Triple Action Cleanser and Alpha-H Gentle Daily Exfoliant, I’ve been hooked. So I have no doubt this new new Alpha H Vitamin B Serum (£58 for 50ml) will work awesomely. I’ve only just started trying it out but I can’t wait to see the amazing results.
Alpha H products can be bought at QVC, M&S Beauty, John Bell & Croyden, BeautyBay.com, CultBeauty.co.uk, LookFantastic.com and Mankind.co.uk