Jay-Z Decoded scattered worldwide.
The buzz surrounding Jay-Z’s memoir ‘Decoded’ is reaching fevered pitched, with the release just round the corner; there is a global scavenger hunt going on.
As part of the marketing campaign, pages from Decoded has been hidden in various venues meaningful to the hip hop star. Pages have been found in the Delano Hotel in Miami and the Spotted Pig restaurant in New York.
Also Gucci unveiled two of the book’s pages in the storefront windows of its Fifth Avenue flagship in New York; Gucci creative director Frida Giannini fabricated a special leather bomber jacket for the occasion with text from two pages of the book printed on its lining.
The jacket will remain on display until November 16 when the book goes on sale and will subsequently be gifted to Jay-Z.
Jay-Z Decoded is released on November 16th but until then, follow the scavenger hunt on the rapper’s Facebook and Twitter pages as well as on a dedicated Bing website.